How has the A9 algorithm influenced Amazon's ranking system?
Amazon’s A9 Algorithm
The model for success in the online shopping world is to derive relevant and credible search results of products on associated keywords. Amazon is able to do this best and is one of the major reasons for its phenomenal growth and success. However, this wouldn’t have been possible without Amazon’s A9 algorithm which is essential in determining rankings from the millions of products listed in Amazon’s catalog.
Amazon is not a search engine like Google that relies heavily on measures like searcher intent for its continued success and popularity. In Amazon’s case, searcher intent is always to buy products and Amazon’s A9 algorithm focuses on many factors to determine search results in order to provide the best ‘buying experience’ for customers.
Organic Rankings on Amazon
Like Google Amazon also has organic and paid rankings that can be used in different ways to maximize clicks and conversions. Organic rankings are often listed below Amazon’s advertising much like you would see on Google.
Amazon’s Paid Advertising
Amazon offers sellers the ability to have paid Ads populate on relevant keywords. These ads are above organic listing and have a ‘sponsored’ tag right above the product description.
These Amazon sponsored products are a great way to rank high but can be an expensive marketing strategy to sustain in the long run much like Amazon headline Ads and other paid advertising options.