How has the A9 algorithm influenced Amazon’s ranking system?
How has the A9 algorithm influenced Amazon's ranking system?
When it comes to online retail giants, Amazon is by far the leader in the market with an endless catalog of products, fast and affordable shipping, and excellent customer service. Top-ranked products on Amazon sell like hotcakes but getting on that first page requires a lot more skill and expertise than it did merely a few years ago.
Amazon’s A9 Algorithm
The model for success in the online shopping world is to derive relevant and credible search results of products on associated keywords. Amazon is able to do this best and is one of the major reasons for its phenomenal growth and success. However, this wouldn’t have been possible without Amazon’s A9 algorithm which is essential in determining rankings from the millions of products listed in Amazon’s catalog.
Amazon is not a search engine like Google that relies heavily on measures like searcher intent for its continued success and popularity. In Amazon’s case, searcher intent is always to buy products and Amazon’s A9 algorithm focuses on many factors to determine search results in order to provide the best ‘buying experience’ for customers.
Organic Rankings on Amazon
Like Google Amazon also has organic and paid rankings that can be used in different ways to maximize clicks and conversions. Organic rankings are often listed below Amazon’s advertising much like you would see on Google.
Amazon’s Paid Advertising
Amazon offers sellers the ability to have paid Ads populate on relevant keywords. These ads are above organic listing and have a ‘sponsored’ tag right above the product description.
These Amazon sponsored products are a great way to rank high but can be an expensive marketing strategy to sustain in the long run much like Amazon headline Ads and other paid advertising options.
Amazon’s Ranking Signals
Google has one of the most complex AI software out there to determine the best results and accounts for many factors which can be difficult to manipulate. On the other hand, Amazon’s A9 algorithm is not that complex and takes into account on-page signals and off-page signals.
The on-page signals you can have full control over while the off-page signals are generally beyond your control. However, if you can aptly manipulate on-page signals you will see a massive difference in your overall organic rankings on select keywords.
A9 Algorithm and its influence on Amazon’s ranking system
The A9 algorithm is the backbone of Amazon’s ranking signals and takes into account several factors to determine product ranking.
Factors like pre-optimization, keyword research, competition analysis, target audience, keyword positioning, copywriting, product descriptions, customer reviews, bullet points, brand content optimization, back-end search terms, image optimization, backlinks, and much are taken into account when determining where your product will rank compared to the competition.
To learn more about Amazon’s A9 algorithm or hire an Amazon SEO expert check out Amazon SEO Consultant. This online marketing agency specializes in SEO for both Google and Amazon and has helped many products achieve page 1 organic rankings on both marketplaces using ethical and sound SEO strategies and tactics.
